#dehostilize is a campaign created by the imagined activist group Smiles Not Spikes.  As a protest against hostile architecture  and a demand for more inclusive public spaces in New York City, #dehostilize uses guerilla tactics including spectacle, PR stunts and mobile vans to amplify their messages. By Shayna Gerard, Tallise Gatson, Anna Pan, and Jack Peterson.

You Bring The Love, We’ll Handle The Rest is a campaign designed to help "families be families" by providing a streamlined and accessible way for family members to send care packages to their incarcerated loved ones.   The program would be sponsored by UPS and Duane Reade.  By Maya Aristimuño, Dana Cheng, Belle Ditthavong, Claudia Kim and Ainsley Wortman.

It’s Not Waste Until It’s Wasted tackles food waste in New York City by appealing to New Yorkers’ obsession with food and food trucks.  The campaign demonstrates new ways to use up food by challenging celebrity chefs to create dishes made solely out of ingredients donated by participating restaurants. Reusing  perfectly fine food that would otherwise be thrown out,  meals would be served via food trucks at unknown locations around NYC each day.  By Maya Aristimuño, Joanna Clark, Claudia Kim and Ainsley Wortman.

NYU Amazing Race.  How do you create a stronger sense of community among NYU undergraduates, particularly after the isolation of Covid?  Gamify it!  NYU Amazing Race rewards teams of students for finding clues and solving a series of puzzles across the city.  As they collect points, they also  learn to experience each other and the city. By  Greg Corn, Reid Kille, and Sofia Kotlyar.

 Self Care Is...  is a Public Service Announcement (PSA) for the NYC-based Center for Wellbeing and Happiness, which focuses on the mental health of children.  In order to address increased rates of anxiety and depression,  the campaign promotes and provides family activities that help children feel less anxious and sad.  From cooking together to a citywide clue-based game, the fun and interactive campaign destigmatizes emotional difficulties and offers a myriad of ways to practice self care.   By Belle Ditthavong, Dana Cheng and Tallise Gaston.

Stand Back and Stay Safe is a public safety campaign for the MTA.  Aimed at Millenial and Gen Z New Yorkers, the challenge is to get people to look up from their phones and pay attention to the ads.  Stand Back and Stay Safe features unexpected New York City cultural icons like Cardi B and Alicia Keys along with social media personalities to deliver subway safety messages, adding entertainment and a distinct NYC vibe to the campaign. By Jack Byrne, Charley Seckler, and Trend Simonian.

NYC Community Fridges transforms food waste and food insecurity into an opportunity for community members to come together. Its tactics for raising awareness include incentive programs, community classes, stencils, and merchandise.  Through gamification, food waste and food insecurity are no longer seen as a distant and difficult problem but rather a conquerable, inviting, and feasible game for communities to engage in. By Anna Li, Shayna Gerard, Aliyah Kellogg, and Christina Morris. 

Never Too Old is a campaign for Social Tees, a no-kill pet rescue in New York's East Village.  The team purposely targeted a local shelter for this grass roots campaign, as dog ownership in New York City offers specific rewards and challenges. By focussing on the emotional benefits of adopting older dogs, the campaign demonstrates how our canine companions bring connection and joy to all aspects of urban life.  By Laura Philippsen de Campos, Anna Pan, and Jack Peterson.